Sega plans to revitalization arcade industry?

<div class="ubbcode-block"><div class="ubbcode-header">Quote:</div><div class="ubbcode-body">Sega’s Four Point Arcade Revitalization Plan

By Spencer . November 6, 2009 . 2:46pm

Sega’s Four Point Arcade Revitalization Plan images Arcade business is down. Way down, but Sega believes they can reactivate the market globally.



Sega outlines a revised arcade strategy on page 40 of their 2009 annual report. These bullet points are excepts from their four market reactivation initiatives.



* SEGA is working to promote the uptake of the revenue-sharing model. Under this model, cabinets are sold to operators at low prices and content is provided without charge, while
revenues from the use of the machines are shared by the center operators and SEGA. We will develop this model on the ALL.Net network service infrastructure, which links game machines over the Internet, makes possible networked gameplay, and activates player communities. This enables amusement center operators to introduce machines with a low initial investment and for SEGA to secure ongoing revenues through the replacement of content, without limiting revenues to the sale of the machines.



* At SEGA, we are working to promote standardized cabinets, which make it possible to introduce new products (content) simply by changing specialized software.



* While raising performance, it [RINGEDGE] offers a 30% reduction in costs in comparison with conventional products. On the other hand, RINGWIDE is a multi-purpose board for the development of a wide range of products, such as those used overseas, and offers economical pricing that will support its uptake through specification selection.



* Higher-end products that appeal to frequent players are too complicated for casual players and are not effective at drawing them to amusement centers. SEGA will work to reactivate the market by expanding the base of users through a broad product lineup that can meet these diversifying player needs.



Sega also wants to expand overseas sales “through development that entails the localization of products sold in Japan to prices and specifications that meet local market needs.”



Awesome, so more Sega arcade cabinets overseas, but other than Sega owned GameWorks chain where are they going to go? </div></div>

Source - http://www.siliconera.com/2009/11/06/segas-four-point-arcade-revitalization-plan/

Seems Sega still believes in the arcade scene. I don't think they're talking about porting arcade titles to home consoles here, they're talking about getting people back into the arcades. Does this mean we may see some VF5R machines spread out and not leased out like I heard they do?

 

So the world goes one way and Sega goes the other. :S

 

Another bad idea by sega. I swear, a bunch of monkeys run the place. Next they are gonna try to revitalize the 8-track and record industry.

 

I like Truesonic2k's Engrish thread title.

 

<div class="ubbcode-block"><div class="ubbcode-header">Quote:</div><div class="ubbcode-body"> Higher-end products that appeal to frequent players are too complicated for casual players and are not effective at drawing them to amusement centers.</div></div>

Hunker down with your favorite VF from the past, it's gonna be a long forever.

 

well the model they described would just make it easier for arcades to spring up financially, i doubt it would hurt sega much if this plan didnt work...
but at the same time i really doubt changing the way machines are bought and making standard parts etc. is really going to revive arcades...
its like trying to cure cancer with really good gaterade, just not enough.

 

One of the big reasons the arcade industry caved in America was that the short term revenue was largely outpaced by the cost of new machines. If Sega were to accommodate arcade machine owners by sharing some of the risk on new machines, it very well could convince a lot of businesses to bring in arcade machines that previously would not have considered it.

I am 100% for this if Sega is seriously considering a push to bring back the US Arcade scene. I really don't understand the pessimism this announcement is getting around here.

 

Every Thanksgiving your parents promise to visit and feed you. They swear on their lives they will. They never show up. Ever. Eventually you really wonder if it is all lip service.
Sega has a shit track record in regards to all of this.

 

I expect at least a dozen VF5R units at Chinatown Fair come Christmas.